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Long gone are the days of trekking into the one maternity store in town and waddling out in a mu-mu. In fact, many women now find dressing their bumps to be one of the most fun parts of the pregnancy experience…and you can be one of them!
The maternity clothing market is busting with shops to suit every style, size, budget, and lifestyle. We’ve rounded up 21 of the best, most widely available places for you to shop ’til you pop, either in store or online. Most of the retailers on our list have hundreds of locations, and all ship to the United States, Canada, and many other countries.
Casual Chic on a Budget
If you want to look good and feel comfortable throughout your pregnancy, but don’t want to spend a mint on clothes you’ll only wear for a few months, try the maternity section of top chains Old Navy, Target, and H&M.
Old Navy is a great spot to load up on everyday staples such as t-shirts, tank tops, sweaters, and leggings. They also carry some very pretty casual dresses, comfy activewear, and a bit of office-appropriate attire, too, such as blouses, dress pants, and pencil skirts. Perhaps the greatest score at Old Navy, though, is the outerwear. Their wool coats, heavy sweaters and puffy vests are not only chic but very affordably priced, and could potentially be worn while babywearing later on, too.
Target is another solid bet for casual basics; the Liz Lange maternity collection is very popular for its soft, just-stretchy-enough t-shirts and dresses. Target also carries a wide selection of maternity bras, underwear, and hosiery, including ASSETS maternity leggings, a more affordable, not to mention more comfortable, line of Spanx. (Full disclosure: I owned a few pairs of the Terrific Tights and practically lived in them for my third trimester. Highly recommend!)
If you’re on the hunt for a maternity version of your favourite ultra-skinny distressed jeans, you can stop at H&M. The store also carries t-shirts, blouses, and sleek LBDs that easily go from the office to a night out, all very affordably priced.
Stylish and Trendy
If you love fashion and don’t want to give up your signature style while you’re waiting for your own new arrival, trendy retailers like Gilt, Pink Blush, and ASOS should be among your go-to shops.
Gilt is a dangerously addictive online department store which offers designer clothing (among many, many other lovely things) at up to 70% off, with new items added and sales starting daily. Membership is free, and their maternity department is impressive. If you want a stunning Rosie Pope, Leota Maternity, or Hatch dress but don’t want to pay their eye-watering original retail prices, this is the site for you.
If your personal style is more feminine or bohemian, you may already know about the fabulous online shop Pink Blush. The site’s comprehensive maternity collection includes party dresses, pyjama’s, and just about everything in between. Much of it is very flowy, with pretty patterns, lace, or other sweet details and none of it will break the bank, either!
ASOS is a British online retailer that ships to many other countries, includng the U.S. and Canada. If you’re a hip mama-to-be looking to rock a jumpsuit, super short denim shorts, or extreme ripped skinny jeans, this is a great place to stock up on these items as well as some tamer, more classic pieces for your 9-5.
Nine in the Mirror, Rosie Pope, and A Pea in the Pod are all excellent sources of high end maternity wear for just about any occasion.
Nine in the Mirror
If you are blessed with a generous clothing budget but would love a little guidance on how to best dress your bump, look no further than Nine in the Mirror. The site is a unique combination of a very high end fashion magazine and an edited designer retail collection, so whether you’re in the market for a Lanvin gown, a cashmere sweater, or just a little free advice, the site is worth a visit.
An upscale maternity and baby store owned and made (more) famous by the star of Bravo’s Pregnant in Heels, Rosie Pope offers a wide range of clothing for every trimester and occasion, much of it very classic or timeless in style. If you’re expecting a girl, I dare you to check out the ruffle rompers in the baby section and not buy one! Too adorable.
A Pea in the Pod
If you generally live in jeans when you’re not expecting and are looking to invest in a designer pair (or two or three) head to A Pea in the Pod: they carry many popular brands, including Citizens of Humanity, 7 for All Mankind, True Religion, and Joe’s Jeans. While you’re there, you can also shop for designer dresses, lingerie, coats, bathing suits, and just about anything else you might need in your maternity wardrobe.
For the Gym
If you enjoy exercise and are committed to staying active throughout your pregnancy, comfortable maternity workout clothes are a must. Just about all of the big chains and online retailers offer moderately priced activewear, including Kohl’s, ASOS, and Target. But if you’re a diehard fitness fanatic, you might want to invest in some pieces from Ingrid & Isabel or Athleta.
Ingrid & Isabel
Makers of the widely popular Bellaband, Ingrid & Isabel also offers a line of elegant yet ultra-comfortable activewear. The pants come in a variety of lengths and styles, and all are easily adjusted to wear after your pregnancy as well, perhaps paired with one of their nursing tops or tanks.
Athleta is the activewear division of the Gap. In addition to a fine selection of high performance yoga pants and tank tops, the store offers a terrific variety of long, cosy sweaters, hoodies, and vests to wear to and from the studio…or to the grocery store, while picking up your older kids from school, or even out on a midnight run for chicken wings or hot fudge sundaes.
If you have a wedding to attend or are planning to walk the red carpet while you’re expecting, you’ll want to check out the upscale maternity shops Seraphine, Isabella Oliver, and Tiffany Rose.
Seraphine is known for very formal evening wear, favoured by celebrity mamas-to-be and royalty for their glitzy occasions. However, the store also carries a wide range of very pretty cocktail dresses, work wear, and more casual clothing, and if you’re going to be a bridesmaid before you pop, you really can’t go wrong with one of their exceptionally lovely, flattering gowns – unless, of course, you outshine the bride!
Like Seraphine, Isabella Oliver also carries a wide range of beautiful, flattering dresses for special occasions as well as pretty clothes for work, weekend getaways, and lounging about the house. Best of all? Their collection can be sorted online by when you can wear it: during pregnancy, after pregnancy, and forever. A maternity bridesmaid dress you truly can wear again, even after the baby comes? Yes, please.
Beloved by royalty and British celebrities, Tiffany Rose evening gowns are designed and made in the UK (and shipped worldwide). If you’re looking for red carpet wear, or just a very posh addition to your nursing wardrobe, try Tiffany Rose.
Getting into the Swim
Shopping for swimwear is a famously daunting endeavour for many women, let alone in the third trimester. Whether you want to splurge or save, ASOS, Seraphine, and Target can get you and your bump covered (or not so covered, if that’s your style!) in one of their pretty, flattering suits.
ASOS has a suit to suit just about every personal style, from sexy, bump-baring bikinis to flattering yet practical tankinis and sleek, classy one-pieces. The price points are pretty dreamy, too. US sizes run from 1-16.
Target is another great source for swimwear, especially if you’re not looking to drop a lot of money on a suit you’ll only wear on your babymoon, or if you’re looking for a more classic or modest style. Sizes run from XS to XXL, and are guaranteed not to blow your vacation budget.
Though Seraphine suits are definitely a greater investment, they are popular among celebrities for their flattering styles, pretty colours, and high quality, quick dry fabric. If you want to feel like a movie star lounging poolside, one of their fabulous suits might do the trick. Sizes run from US 0-16.
For Plus Size Mamas-to-be
For the curviest among us, finding stylish maternity wear used to be unbearably daunting. Thankfully, the market has caught up and now there are plenty of great options, whether you’re looking for casual, formal, or something in between.
Yes, the gorgeous dresses, flowy tops, and cute jeans that the brand carries in regular and regular maternity sizes are also available in plus and maternity plus! Sizing runs from XL to 3X.
Motherhood Maternity is a great spot to load up on plus size basics such as t-shirts and jeans, as well as your 9-5 staples like blouses, dress pants, and dresses. They’ve also got you covered with hosiery, bras, and underwear.
Kohl’s also offers a fairly comprehensive collection of casual plus size maternity wear, from t-shirts and sweaters to dresses and swimsuits…and while you’re in there (or on the website) you can also scoop up everything you need for the baby’s closet and nursery.
For the Office
The Gap, LOFT, and A Pea in the Pod are all solid choices for workwear, whether the dress code at your workplace is relaxed, super formal, or somewhere in between.
If you love the professional look of a tailored oxford shirt, you can upgrade to a maternity version of this classic at the Gap, and pair it with a simple pencil skirt you’ll wear again and again. They also carry a wide range of blouses, dresses, and sweaters, as well as all kinds of accessories, activewear, and just about any other basic you might need to fill out your closet while you’re expecting.
Similar to the Gap, LOFT also offers a nice array of office-appropriate blouses, tops, dresses, and pants, as well as more casual yet modest options that are perfect for a slightly more relaxed office dress code. Also, petite mamas-to-be who have been struggling to find work pants that don’t need hemming or tunic tops that aren’t knee-length can rejoice: LOFT also carries a wide range in maternity petite sizes!
A Pea in the Pod
If the dress code at your workplace is a little more formal, look no further than A Pea in the Pod. The site carries a wide range of day dresses from brands such as Isabella Oliver, Seraphine, and Madderson London. A Pea in the Pod also offers a collection of maternity blazers that button neatly over your bump as well as coordinating skirts and trousers for a sleek, professional look.
Secondhand and Consignment
Maybe you’re looking to augment your maternity wardrobe with a particular designer dress or a cool vintage piece. Maybe you just want a bargain, or an alternative to browsing the independent stores in your own neighbourhood. Online retailers like EBay, Motherhood Closet, and ThredUP are all terrific sources of new and like-new maternity wear.
Because it is such a large and well-known site, eBay has some of just about everything, with new inventory added daily. It’s a great spot to score a deal on new or barely-worn items that might otherwise be quite expensive, like a maternity winter coat or wedding dress. The site also generally has a lot to offer on the petite and plus ends of the size spectrum, too.
Motherhood Closet is an online designer consignment store, so it’s another terrific source for like-new, otherwise pricey items like Isabella Oliver dresses and Citizens of Humanity jeans. The store also offers the Clothesline Club, a unique alternative for mamas-to-be who crave variety and don’t necessarily want to accumulate clothing they may never wear again. Members pay a flat fee to join for 3, 6, or 9 months, which entitles them to borrow up to 15 items at a time from the closet with unlimited swapping. The store also accepts gently used designer maternity wear on a consignment basis, paying up to 80% when your items sell.
The largest consignment store on the internet, ThredUp sells, and accepts, gently used women’s, men’s, and kids’ clothes as well as shoes, handbags, and accessories. Like EBay or Motherhood Closet, the inventory is always changing, but the maternity section is generally pretty deep, with a wide mix of department store, chain, and designer brands across all types of clothing.
So, there you have it: 21 of the best stores for maternity clothes for your style, budget, and body type. While these are our favourites, this is by no means an exhaustive list: if your go-to didn’t make it in, please add it in the comments!